SEO URL Tips when constructing your page urls
When working on your On-Page Optimization, it’s easy to forget about the page URL while we are so focused on the body of the page. Before you hit that “Publish” button, follow these SEO URL tips to ensure your SEO is complete.
What Is a URL?
Making a summarized version of Wikipedia: A URL is the text version to replace the IP addresses so that it is both readable for people and for computers, in order to communicate with the servers.
In 1995, Tim Berners-Lee, the father of the World Wide Web implemented the standard that would later be called URL, today it is estimated that there are more than 100 billion web pages using the URL standard.
How to Optimize the SEO Of A URL
Follow these SEO URL tips
1. Add the Keyword
Among these SEO URL tips, it is important to add the keyword in the URL whenever possible (and that makes sense) for several reasons. Do not confuse it with adding the keyword to the domain of your website, which has long ceased to be a positioning factor.
The first reason is that many times the URLs are copied and pasted in social networks or blog and a specific anchor text is not added, keeping the URL as anchor text, so it is important to add a well-optimized URL.
The second is that it helps users who find your URL on social networks, in an email or any other medium; to understand what is going to be found on the page.
The third is that the keywords are highlighted in the search results and the URLs are a very important part of what is displayed in Google.
2. Use the Scripts
Whenever you want to separate words in a URL you have to use hyphens (-) and try to avoid types of separators like underscores and the + symbol.
3. Avoid the Parameters Whenever Possible
The parameters in a URL must be avoided as much as possible since it is very difficult in an e-commerce to often differentiate between versions of the same product or to order a series of products without using parameters.
There are many types of parameters: product filters (colour, size, punctuation), ordering (lower price, relevance, higher price, grid …), pages (in the case of a blog) and user sessions. The problem, in addition to the loss of positioning when increasing the length of it, is that many of these parameters do not change the content of the page. This produces many URLs for the same content.
4. The Shorter the URL The Better
There is no limit for the length of a URL, but it is recommended that it be short for two reasons:
For the user, it will be much easier to read and understand a short URL than a long one.
The positioning capacity of a word in a URL is lower the more to the right of the URL it is and the more words the URL has.
5. Do Not Use “Stopwords”
Although stop words are included in the title or header of your website, it is not necessary to put them in the URL. If you can eliminate these types of words without losing the URL sense, do it.
As you can see in this article, the title is “SEO URL tips”. The URL is completely readable and we have removed a lot of words that would otherwise make it very long.