Friday, December 14, 2018
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Online Reputation Management and SEO

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Advertisement When everything is going well for a business, reputation management is usually never given much thought. But when a company suddenly slips up somehow, negative publicity can take off like a rocket. Then, everyone will be scrambling for help. As the SEO pro, you’re likely to get a […]

SEO Around the World: Creating International Websites

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If you’ve ever watched Last Week Tonight with John Oliver you probably know about his reoccurring bit where he mislabels a foreign country only to point out how nobody has noticed the error. For me, this is one of those “it’s funny because it’s true” type of situations. […]

Here are some tips and tricks I’ve learned about internet marketing and international websites:

Click here to view original web page at smallseotools.com

At SEOroids, we make websites too. Ask us for a consultation.

How to Improve Google Ranking in 10 Minutes

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how to improve google ranking

Would you like to know How to Improve Google Ranking in 10 Minutes?

SEO is a slow thing that takes a long time. Surely if you dedicate yourself to the web world, you have ever encountered a client who wanted you to make a site and know how to improve Google ranking.

It is very complicated to make them understand knowing how to improve Google ranking is a matter of a lot of work and that it is not achieved from one day to the next. It is like someone who asks the Magi for peace in the world … man, because from one day to the next it does not happen, many factors influence and you have to spend a lot of time to get it.

This is not the typical SEO post (or I do not intend it), where I will explain how to improve google ranking and be the number one authority of Google. You know why? Because I’m not an expert on the subject and you know that for me, the fundamental thing is to explain things that I have tried and know.

This is the reason why I am going to tell you a trick that I discovered recently and that will help you discover how to improve google ranking and above all, my main goal is that you learn a little more from the underworld of the search engine and Analytics.

This exercise will not take more than 10 minutes, it’s really good.

The key on how to improve google ranking is Analytics

Do not look at me with a funny face, or think I’m crazy about this tool … Well, a little yes, but I see it as the human brain: it has infinite possibilities, but we only exploit a few.

What I want to propose in this post, is that you find through Analytics what is the key phrase that has positioned you best (even if you have very few visits) and optimize it to improve your positioning in Google.

Let’s see a brief summary of what we are going to do today:

  • We find the phrase that has the best position in our blog, through Google Analytics.
  • We search in Google on what page is the post that contains that phrase.
  • We improved the post in question to try to advance positions.
  • We check results.1. We find the phrase that has the best position in our blog, through Google Analytics

First of all, find those phrases that are of a higher rank for Google. Instead of wasting your time on thousands of tools or searching the web, let’s see exactly how the search engine shows us.

We go to Google Analytics and within the tool, you go to Acquisition -> Search Engine Optimization -> Queries.

Filtering Results

How are we looking for the phrases that are in the highest position of the search engine ranking to improve our positioning in Google, we will not focus on all because it is crazy. We are going to go for those who occupy the highest positions and give them a little push.

You already know that Google shows 10 results per page, so in our filtering we have chosen more than 10, to gain positions in the search engine and to optimize our posts that are from page 2 onwards and occupy the first page. Easy, right ?.

Sorting the report to see everything more clearly

When applying the filters, we see that we have changed the results with respect to the first ones that we had obtained by entering acquisition. Now we are going to order them to see which ones are the first ones and work on them.

To do so, click on the Average position column, to order the results, showing us the first ones that occupy a better position from the second page of Google.

2. Search the positioning in Google of the post that contains the phrase and confirm its classification

Surely you have noticed in your report, which contains rare phrases or even your name … these results, I directly the obvious ones and I go for the ones that I am interested in, which are the phrases that speak of what I want to position and the topics that treatment.

Do not be scared, either, if you see phrases between question marks or other symbols: it’s the way people have consulted and Google has shown you as a result.

Having said that, let’s check if Google is lying to us or telling us the truth about the results it shows us.

3. Improve the post where the phrase appears, to advance positions

We have already searched, we have met, we have become angry with Google because it has lied to us, we have become discouraged, we have come up … The important thing is the lesson you must learn.

Having said that, let’s check if Google is lying to us or telling us the truth about the results it shows us.

3. Improve the post where the phrase appears, to advance positions

We have already searched, we have met, we have become angry with Google because it has lied to us, we have become discouraged, we have come up … The important thing is the lesson you must learn.

So once you have found, enter the post edition where that phrase appears and begin to ask you questions: Is your sentence located in the right places? Does the phrase appear complete or do you have the words that compose it separated in your text? How many times have you used it?

When you enter your post, you may notice that even the phrase in question does not appear and it is possible that your ranking in the Google ranking is accidental. But even if it does not appear, you already have a clue of what people are looking for to work on it.

4. Check results

Now is the last step (we are reaching the end, promised). It takes less to do all these steps than to read the post, so do not despair.

You have already optimized your post with the phrase of Google, placing it properly and reinforcing its position in your text. Now we have to wait a few days to see if the position has improved. If nothing has changed in a week, it will not change, that’s the bad news I have to give you. The good thing is that you think everything you’ve learned along the way.

The total time in doing all these steps that I have described is about 10 minutes and it really is worth doing a review of the post we have written and improved, to optimize our positioning in Google.

The Truth is Out There: 4 Google Conspiracy Theories Explained

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Advertisement As an SEO pro, you probably already know that search engines can sometimes behave… in mysterious ways. Part of our job as internet marketers is pretty straight-forward: researching keywords, publishing content and creating natural backlinks. Another part of our job is a little more theoretical. We need to […]

Get to Know Squarespace SEO

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Squarespace SEO

Don’t Know Squarespace SEO? Now Is Your Chance!

Squarespace SEO, the great unknown in the creation and management of blogs

Explaining what Squarespace SEO is with few words is a complicated task. Not because it offers a totally specialized service that I have not seen so far (in some ways it resembles Blogger or WordPress.com) because there is not yet a series of aspects that many bloggers have usually experienced.

While with other options for hosting services, design, etc. separately, Squarespace SEO offers the possibility of doing all that in one platform and with a facility that is now very favourable.

In this post, we try to make an analysis so that you know us through these possibilities, which are many and very interesting.

Squarespace SEO will see that the main panel has 3 sections or editors: content, structure and style.

Style editorThis is where all the options related to the design of our blog are located. Squarespace incorporates a series of templates for all users, who come to fulfil a function similar to that of the themes in WordPress. The difference is that with a couple of clicks we can completely change the look of our blog, and the options are not few.

In Banner & Navigation, for example, where you can find everything related to the structural structure of the blog and you can choose between different formats: a column, two columns, heading above or below, etc. We can change the width of the columns to drag the different measurement bars. So we have saved the headaches that many suffer in WordPress, Typepad or Blogger when they try to make modifications of this type.

Get to Know Squarespace SEO

Structure editor. What happens in this editor is that all the design that we have done previously in the style editor can be lighter. For example, if we have an approved blog, we will have the main column and a sidebar on the right, we will have a series of options within each of them that will allow us to give a greater degree of personalization.

Get to Know Squarespace SEO

When we try to add a section type to the sidebar we find a wide variety of possibilities, ranging from the search box or RSS icons to more complex structures such as photo galleries, maps or simple HTML pages. modifiable

All options can take a long time, because within each one opens a range of possibilities that allow us to customize each part to unsuspected limits. Obviously, these options are not limited to the possible sidebars, but they can also be applied when modifying the contents of the page or the header as best suits us.

Content editor. Here you can enter a field more than other services such as WordPress or Blogger. The only difference is that it is not necessary to enter the typical administration panel, but it is enough to do, click at the top of our blog. visual editor, HTML or Textile.

Other aspects. But the thing does not stay here because there are many more remarkable aspects about Squarespace SEO. At this point, I suppose he asked himself: do you already have my blog on another platform? Can you bring it to Squarespace? And if I decide to create it in Squarespace, is it permanently there? the answers to the two questions are yes and no, respectively.

Once the options can be exported to any type of content from other services: WordPress, Blogger, Movable Type and TypePad. The best that is through the option of the Importer Blog can not only move the entries and comments that they already have, but you can also install all the photos, videos or URLs of our old blog.

And to manage the contents of our social networks, do you also have options? Of course, Squarespace offers three native applications that work with Flickr, Twitter and RSS. In each of them, you can modify a significant number of features, from the information to be displayed for each of those products to the visual aspect that each of them will take. And as before, very easily and without needing technical knowledge.

5 Reasons Why Clients Keep Rejecting Your Content Marketing Ideas & How To Overcome Them

If you are working as a content marketer , there is a good chance you are spending countless hours each week in the ideation phase. Every successful content marketing campaign is based on a great idea, and anyone working in the field will attest to the fact that these […]

About Keywords in SEO

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keywords in SEO

How keywords in SEO affect your rankings

We all want to know how keywords in SEO affect our rankings, but to find out we need to go through a few things. Many say keywords are the key to good search engine rankings, even though they are not the only factor.

If you need a tool to help you decide on your keywords, try The Hoth Keyword Research Tool. It allows you to test your keyword ideas by showing statistics about recent searches. It’s a great tool if you have no idea which keyword to choose, as it can give you a list of terms that were last searched for.

Keyword density

Keyword density refers to the number of keywords contained in your text. Preferred keyword density ratios vary among search engines, but you should generally try to keep them between two and eight percent (large search engines favour the bottom end).

Many SEO experts will tell you that the keyword density of your text is not a very important factor and that you should be careful not to overdo it. So is there a limit? How often should you use your keywords in SEO? An SEO Specialist will not be able to answer these questions for you, because no one is really sure what the answer is. The best answer is that it changes regularly and you can never be sure – you have to experiment to see what works for you.

Location of keywords

While testing the impact of the keyword location, we found that pages with the keywords at the top and bottom of the page are placed higher on Google than keywords in the middle.

Many other search engines give keywords more or less weight based on their location, but keep in mind that the algorithm of each search engine is different. Here is a list of how most search engines prioritize keyword positions, from the most to the least:

1. domain name

2. page title

3. Headings (i.e., H1, H2, etc.).

4. Body Text

5. Meta tags

6. Links (including keywords in the URL or link text from links to you).

7. Image Alt text

SEO Definition

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SEO Definition

SEO Definition – What it is, Meaning and Concept

SEO definition: it is an acronym that comes from the English expression Search Engine Optimization. This is the technique of optimizing a website to achieve the best possible positioning in Internet search engines. In other words, a site that respects the SEO Definition criteria will appear among the first results that a search engine throws before certain searches. This translates into a greater number of visitors to the site in question compared to those who appear more delayed in the searches.

Suppose a user enters Google and searches for “restaurants in Santa Lucia”. The first site that appears on the first page of results corresponds to El Mejillón Restaurant. The site of this restaurant, therefore, has been designed according to the parameters of SEO. On the other hand, the sites that just appear on the eighth or ninth page of results, to name a possibility, do not respect SEO techniques.

In addition to the above SEO definition, it is interesting to be clear that there are basically two different types of SEO:

SEO Off-Site

As its own name already indicates, it is the work that the person in charge of the aforementioned SEO carries out in relation to aspects external to what is its web page. Hence, for example, that is responsible for studying and analyzing issues such as the number of links used and their quality, the performance that is being achieved in the search results, the brand authority, the presence that you have what social networks are …

SEO On-Site

On the other hand, compared to the previous one, the work called in this way is the one that does care about the page itself. For that, the person in charge of this work proceeds to improve and optimize it in aspects such as the loading time, the format of the URLs or the content itself. It is important to know that search engines like Google analyze different variables to find the sites on the Web and sort them in the results of their searches. The objective of the administrators of websites is that their sites appear in the first places of this classification that the search engine performs: therefore, the SEO process consists of studying the ordering variables and respecting them in the programming and design of the sites (for example, including keywords in the contents, adding links, etc.). As we mentioned before, there are many and varied factors that are taken into account by any search engine to proceed with results. However, among the most important there are two fundamentally:

-The relationship or relevance of the established search and the page in question. In this sense, among other things, it will value the number of times that the term that is being sought appears within it.

-The popularity of the website is that it is believed that the better known is this more quality content will offer.

Since the algorithms used by the search engines to analyze the sites are changing, the SEO criteria are also updated with the passage of time and force renew sites.

SEO in Network Marketing

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How to do SEO in Network Marketing

Hundreds of thousands of people globally are into Network Marketing. With the promise of financial freedom and the chance to leave the day job, it’s not surprising that it’s so popular. Other than word of mouth and spamming the hell out of Social Media, what more can one do to pull in a targetted audience?

The answer is SEO. If you could do some SEO in network marketing and rank in Google Search for targetted keywords, you’ll get better quality traffic and more conversions. The problem is that they tell you “you get your own website”. NO! You don’t! You get a unique ID of THEIR website! Your unique ID page will NEVER rank on Google! So What can you do?

  1. Buy your OWN domain
  2. Write a GOOD About page (add a lead generation form if you want to)
  3. Create a blog on your domain and publish useful articles regularly
  4. Link to your opportunity on every page
  5. Learn and do on-page SEO
  6. Do off-page SEO for your OWN domain

If you follow these steps and if you seek and find clever keywords that are low competition, high search volume and low search results you’ll stand a good chance at ranking personally for your business opportunity.

Clean Content vs. Saucy Content: Whether or Not to Curse Online

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Please note this post is published under “Opinion” category and reflects the personal views of the author. If you disagree or have an opinion you would like to offer, feel free to discuss in comments! A lot of people starting up a blog or online marketing page wonder whether […]

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